OCTOBUDDY CONTENT STRATEGY

A content development plan designed to strengthen Octobuddy’s social presence through consistent posting, influencer collaboration, and audience engagement.

Introduction

The hottest new phone accessory, the Octobuddy, is introducing a new level of hands-free content creation. Crafted from silicone, this innovative tool seamlessly attaches to the back of your phone case with its 24 suction cups engineered for a secure grip on smooth surfaces such as walls and mirrors. Perfect for anything from taking fun dance videos to creating content and solo travel! As seen on TikTok’s leading influencers such as Alix Earle, this clutch accessory is designed to revolutionize your phone experience. Priced at around $10 exclusively through Amazon and Walmart, the Octobuddy is something ‘you did not know you needed’. Octobuddy is a relatively new small business that launched in January of 2022. Octobuddy has gained a small following across TikTok, Instagram, and Facebook. Their content is inconsistent; thus, they would benefit from a content development plan. Ocotbuddy is established for B2B consumers and primarily sold through Amazon, where most sales are generated. The brand does not currently own its own website. With just about 10K followers cumulatively and not verified, the hands-free accessory is becoming more popular by breaking the cycle of unused gadgets.

Leading Social Media Profiles:

● Instagram: https://www.instagram.com/octobuddy_official/

● TikTok: https://www.tiktok.com/@octobuddy_official

Monday: Product Showcase

Day 1 will look like an Instagram post highlighting the current best-selling product. This can look like a popular color or shape! The caption will include the features, benefits, and selling points of the accessory. The main resource would be the Octobuddy, but a phone/camera, an Octobuddy Content Development Plan 3 mirror or wall, and an occupant using the product are necessary. The performance would be measured by engagement (specifically likes and shares) and sales.

Caption Ex.) You wanted it, we heard you! Get your new Octobuddy now in shade Rosy Red. Just in time for Valentine's Day, show off your Octobuddy swag by matching with your guys and gals! Link in bio. #octobuddy #rosyred

The overall purpose is to promote the product by highlighting the brand's top product.

Whatever it is, the way you tell your story online can make all the difference.

Tuesday: Influencer Testimonials

Day 2 will consist of a TikTok video (which can also be repurposed as an Instagram reel). This post will exemplify the product on leading influencers such as Alix Earle, Kelsey Kotzur, and/or Greta Wilson. These creators, as well as many others, have used the Octobuddy to create successful content, showing consumers they can do the same. The ‘influencer effect’ is real, and Octobuddy will take advantage of that. As for resources, any b-roll of influencers using the Octobuddy can be compiled into a video that mentions and tags respected creators. Influencer insights and profits can be used to measure performance.

If possible, Octobuddy can take it a step further and sponsor an influencer to create a video. Since Ocotbuddy is still very small, they will not fit the priceline of leading influencers, but can start with nano-influencers (anywhere between 100 and 10,000 followers).

The overall purpose of this post is to demonstrate the accessory's true popularity by showing followers that creators they already trust also trust Octobuddy.
Credit: @alixearle

Wednesday: How-To and Hacks

On day 3, Octobuddy will publish an informative carousel post on Instagram (which can also be reposted on TikTok). These slides will showcase Octobuddy's multifunctional capabilities. This includes the hack in which creators like Emilie Kiser have discovered a clever trick with Octobuddy: pairing two of them. This innovative method allows you to detach it from your phone whenever it's not in use, or by using the back camera. To try this hack, simply join the adhesive sides of two Octobuddies. This allows you to stick one suction-cupped side to your phone and the other to any surface you desire. Main resources include just the Octobuddy(s). Performance will be measured via engagement and follow-up on users who try the hack.

The overall purpose is to prove to consumers that Octobuddy is useful and repurposeful.

Thursday: Behind the Scenes

Day 4 will be an exclusive tour and a deep dive into the behind-the-scenes life of Octobuddy. Even though Octobuddy operates B2B, a video or livestream can show what the founder, Michael Ark, envisioned for the company. The video can be posted on TikTok and/or Instagram Reels. Resources will include Michael (and his story!), a phone, a business-like setting, and the Octobuddy. Sharing the brand's backstage production Octobuddy Content Development Plan 5 provides insight and creates a platform for questions and answers. Performance can be measured by livestream success and video engagement, while also monitoring sales.

The overall purpose is to share this information with consumers to humanize the brand, ultimately humanizing the brand.

Friday: Flash Sale

On the final day, Octobuddy will host a flash sale to encourage new and existing buyers. Incorporating TikTok Shop as an additional sales platform would be beneficial, as it allows them to post on TikTok and drive traffic directly to purchases. Additionally, an Instagram post will be needed. No resources are required for this content day, since the post can simply include a picture of the Octobuddy with an added graphic showcasing the sale. The promotion should range from 20% to 50% off, based on how their socials have performed by the end of the week. Moreover, including a potential 2-for-1 deal, encouraging the ‘Influencer Hack’! Lastly, measuring by profit can be the best way to gain new customers.

The overall purpose of having a sale is to show customer appreciation.

References

Business Prime for Small Businesses | Amazon Business. (n.d.). https://business.amazon.com/en/find-solutions/business-prime/business-prime-for-small-businesses

Chen, J. (n.d.). Business-to-business (B2B): What it is and how it’s used. Investopedia. https://www.investopedia.com/terms/b/btob.asp#:~:text=Business%2Dto%2Dbusiness%20(B2B)% 20is%20a%20transaction%20or,used%20in%20the%20manufacturing%20process.

Kozuch, K. (2023, May 22). I’m obsessed with this $10 iphone accessory - here’s why it’s brilliant. Tom’s Guide. https://www.tomsguide.com/features/im-obsessed-with-this-dollar10-iphone-accessory-heres-why-i ts-brilliant#:~:text=The%20downside%20of%20the%20Octobuddy,to%20yank%20my%20iPhone %20free.

This $10 phone accessory is how your FAV influencers get the shot. Bustle. (2023, July 13). https://www.bustle.com/life/octobuddy-phone-accessory-where-to-buy

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